Take truly optimised marketing into your own hands.
An agentic engine, driven by you.

Ad Optima uses world-leading software to manage your campaigns and build the landing pages that make them maximally convert - backed by expert creative strategy at every step.

Powerful software, boutique agency expertise - one transparent system. You see every change, you're always in the loop, and you pay a fraction of what a traditional agency would charge.

No middlemen. No mystery. Just results.

Start free audit → See how it works →
“They showed me exactly where my old agency was wasting money. I had no idea.” - Family law firm, Manchester “Honestly, the bit I like most is just being able to log in and see what's actually happening.” - Independent plumber, Bristol “Our cost per lead is down about a third since we switched over.” - Dental practice, Leeds “We were paying £2,500 a month for monthly PDFs I couldn't really make sense of.” - Accountants, Edinburgh “The landing page rebuild paid for the whole service in about six weeks.” - Optician, Birmingham “First time I've felt like I actually understand where my ad budget is going.” - Roofing company, Cardiff “They showed me exactly where my old agency was wasting money. I had no idea.” - Family law firm, Manchester “Honestly, the bit I like most is just being able to log in and see what's actually happening.” - Independent plumber, Bristol “Our cost per lead is down about a third since we switched over.” - Dental practice, Leeds “We were paying £2,500 a month for monthly PDFs I couldn't really make sense of.” - Accountants, Edinburgh “The landing page rebuild paid for the whole service in about six weeks.” - Optician, Birmingham “First time I've felt like I actually understand where my ad budget is going.” - Roofing company, Cardiff

The problem

You're either overpaying for Google Ads - or overpaying someone else to run them.

Running ads yourself

Wasted budget, no time

You set up campaigns, pick some keywords, and trust that Google's AI is your ally. But Google's algorithm is a black box designed to maximise their revenue - not yours.

Paying a marketing agency

High fees, low transparency

You pay £1,000-5,000 a month and get a monthly report intentionally laden with jargon to give the illusion that they're spending your money effectively. It's not possible to know what they actually do - or whether they're doing enough.

Ad Optima

Agency expertise, your control

AI handles the daily optimisation. You see every change in your dashboard. Expert strategy when you need it - at a fraction of agency cost.

Your ads should work harder for you - not for your agency's profit margin.

How it works

Three steps to taking back control

1

We audit your account

We review your campaigns, keywords, ad copy, and landing pages - and show you exactly where your money is going and where it's being wasted.

2

AI that works for you, not Google

Unlike Google's AI - which optimises for Alphabet's bottom line - ours optimises for yours. Our agentic software manages bids, budgets, and keywords around the clock while we build landing pages that actually convert.

3

You see everything, you control everything

Every change, every result, every penny - visible in your dashboard. No black-box reporting. No wondering what you're paying for.

How we compare

What you get - and what you don't - with each option

Ad Optima Software Marketing agencies
Built for business owners Yes No - built for marketers You hand over control
Bid & budget optimisation Yes Yes Yes
Keyword management Yes Yes Yes
Ad copy generation Yes Some Yes
Landing page audit & build Yes No No
Full transparency & dashboard Yes Yes Monthly PDF
Expert strategy Yes Self-serve Yes
No contracts Yes Yes 6-12 months
Typical monthly cost From £179 From £799 £1,500-5,000

Pricing

Better results than an agency. A fraction of the cost.

Transparent monthly pricing. No contracts. No percentage of spend. Cancel any time.

Essentials

£179/mo

+ £4 per £1k ad spend · up to £50k/mo

  • AI Google + Microsoft Ads management
  • Script tag on your existing site
  • Living optimisation ledger
  • Review-only approval on every change
Get started →

Landing Pages

From £329/mo

Essentials + £150/mo & £500 one-time per page

  • Everything in Essentials
  • 1 to 8 dedicated landing pages, built on our stack
  • Ongoing CRO & A/B testing
  • Configurable approval grid
  • Pages are yours forever
Get started →

Full Site

£999/mo

+ £4/£1k spend · £3,500 one-time site rebuild

  • Everything in Landing Pages
  • Your full site replicated on our stack
  • Self-driving by default; natural-language editor to steer
  • Named account manager & 4-hour SLA
  • Hourly optimisation during business hours
Get started →

Multi-brand, agency rollup, or bespoke scope? Talk to us about Enterprise →

Get started

Find out where your ad budget is really going

Free audit of your Google Ads account. See what's working, what's wasted, and what you could be saving. No card required.

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