About
We started Ad Optima because we saw the same problem everywhere: small businesses paying too much for marketing that wasn't transparent, wasn't accountable, and wasn't working hard enough.
What we believe
Every pound you spend on ads should be traceable, explainable, and working towards your goals. Not padding an agency's margin.
The tools that exist today were built for PPC professionals. We built Ad Optima for business owners who have better things to do than learn bid strategies.
Your ads are only half the story. The page people land on determines whether they become a customer. We're the only service that optimises both.
The team
Co-founder
Former academic philosopher and software engineer. Handles account structure, keyword strategy, and the analytical machinery behind every campaign.
Co-founder
Programmer, writer, stand-up and ex-CMO. Responsible for the creative direction of everything Ad Optima ships - ad copy, landing page design, and brand voice.
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