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Opteo is a toolkit for PPC professionals managing dozens of accounts. Ad Optima is a done-for-you service for business owners who want results without the complexity.
The key difference
Opteo gives PPC professionals a cleaner way to manage Google Ads. It surfaces recommendations - bid adjustments, keyword pauses, ad copy tweaks - and lets them approve each one with a click. If you manage 15 or 20 client accounts and already know your way around Google Ads, it can save you time.
But that's the thing: you need to already know what you're doing. Opteo doesn't explain why a recommendation matters or whether it's right for your business. It assumes you're fluent in PPC. If you're a business owner trying to get more from your ad spend, it's like handing you a mechanic's toolbox and saying "good luck."
Ad Optima works differently. We don't give you a list of suggestions and leave you to figure it out. We manage your campaigns, build your landing pages, and optimise the whole system - so you get better results without learning a new profession.
What you actually get with each platform
| Ad OptimaFrom £179/mo | Opteo$129-$499/mo | |
|---|---|---|
| Who it's for | ||
| Built for business owners | YesNo marketing expertise needed | NoBuilt for PPC professionals |
| Works without PPC knowledge | YesWe handle everything | NoYou need to evaluate each suggestion |
| Useful with one ad account | YesBuilt for single accounts | Not reallyDesigned for agencies with 15+ accounts |
| What actually happens | ||
| Campaign optimisation | Done for youAI-driven, daily | Suggests changesYou review and approve each one |
| Ad copy creation | YesWritten and tested | NoNo ad copy generation |
| Campaign creation | YesFull setup included | NoOptimises existing campaigns only |
| Autonomous execution | YesAI acts, you approve | NoNothing happens without manual approval |
| Ad platforms | ||
| Google Ads | Yes | Yes |
| Microsoft Ads | YesAll plans | No |
| Landing pages | ||
| Landing page audit | YesIncluded on all plans | No |
| Landing page build & design | YesLanding Pages plan & above | No |
| Conversion rate optimisation | YesOngoing testing | No |
| Page speed optimisation | Yes | No |
| Quality Score | ||
| Ad relevance | Yes | YesMonitors & suggests |
| Expected click-through rate | Yes | YesMonitors & suggests |
| Landing page experience | YesThe missing third | NoCan monitor it, can't improve it |
| Full Quality Score coverage | All 3 factors | 2 of 3 |
| Pricing & value | ||
| Monthly cost | From £179/mo | $129-$499/mo |
| What you get for it | Full serviceAds + landing pages + strategy | Recommendations onlyYou still do the work |
| Contracts | None | None |
| Named account manager | YesFull Site plan & above | NoSoftware only |
The expertise gap
Opteo's 40+ recommendation types cover things like bid adjustments, ad scheduling, keyword management, and budget allocation. Useful features - if you know what they mean and when to use them.
The problem for most business owners is that Opteo shows you a recommendation and waits for you to click "approve." But how do you know whether to approve it? You'd need to understand:
Opteo doesn't make those decisions for you. It surfaces the data and leaves the judgement to you. That's fine if you're a PPC manager who does this every day. It's not fine if you're running a business and Google Ads is one of fifty things on your plate.
With Ad Optima, you don't need to learn PPC. We handle the analysis, make the decisions, and execute the changes. You see what we've done and approve the direction - not individual bid adjustments you'd need a certification to understand.
The landing page blind spot
Google uses three factors to determine your Quality Score and how much you pay per click: ad relevance, expected click-through rate, and landing page experience. Opteo can help with the first two. The third? It can show you the score, but it can't do anything about it.
That's a significant gap. Landing page experience isn't just a vanity metric - it directly affects how much you pay for every click. A poor landing page means higher costs and lower ad positions, no matter how well your ads are written.
Opteo has no landing page building, no page speed optimisation, no conversion rate testing, and no mobile UX work. If your landing page is hurting your results, Opteo will tell you the score is low - but you're on your own to fix it.
Ad Optima covers the full picture. We audit your landing pages, build high-converting ones when needed, run ongoing tests, and optimise page speed and mobile experience. That's not an add-on - it's how we get you lower costs and more customers.
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