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Adalysis tells you what's wrong with your campaigns. Ad Optima actually fixes them - and builds the landing pages Adalysis doesn't even look at.
The key difference
Adalysis is a well-built monitoring tool. It runs 40+ daily checks on your Google Ads account, flags problems, and tells you what needs attention. If you're a PPC professional who manages dozens of accounts, that kind of audit layer is genuinely useful.
But if you're a business owner? You don't need another dashboard telling you things are broken. You need someone - or something - to fix them.
Ad Optima doesn't just flag issues. It optimises your bids, rewrites your ad copy, adjusts your keywords, and builds the landing pages that turn clicks into paying customers. Every day, without you lifting a finger.
Side by side
What you actually get for your money
| Ad OptimaFrom £179/mo | Adalysis$99-$600+/mo | |
|---|---|---|
| Who it's for | ||
| Built for business owners | YesNo marketing expertise needed | NoBuilt for PPC professionals & agencies |
| Works without PPC expertise | YesAI handles everything | NoYou must act on every recommendation |
| Campaign management | ||
| Bid & budget optimisation | YesAI-driven, daily | Monitors onlyFlags issues, you fix them |
| Keyword & negative management | Yes | N-gram analysisSuggests negatives, you add them |
| Ad copy generation | YesAI + human review | NoA/B testing only, no copy creation |
| Autonomous execution | YesAI acts, you approve | NoAlerts only - manual implementation |
| Microsoft Ads support | YesAll plans | Yes |
| Campaign creation | YesFull setup included | NoCSV builder only |
| Data freshness | Real-time | Every 24 hours |
| Landing pages | ||
| Landing page audit | YesIncluded on all plans | No |
| Landing page build & design | YesLanding Pages plan & above | No |
| Conversion rate optimisation | YesOngoing CRO testing | No |
| Page speed optimisation | Yes | No |
| Quality Score | ||
| Quality Score monitoring | Yes | YesCore strength |
| Ad relevance optimisation | Yes | Monitors only |
| Expected CTR optimisation | Yes | Monitors only |
| Landing page experience | YesBuilds & optimises the page | NoCan't affect this factor |
| Experience & interface | ||
| Modern interface | YesClean, intuitive dashboard | DatedFunctional but needs polish |
| See every change made | YesLive dashboard | YesAudit trail |
| Named account manager | YesFull Site plan & above | NoSelf-service only |
| Pricing | ||
| Monthly cost | From £179 | $99-$600+ |
| Contracts | None | None |
Worth thinking about
Adalysis is good at what it does: it watches your account, runs checks, and sends you alerts. Low Quality Score on a keyword? You'll know about it. Ad group with too many keywords? Flagged. Poor-performing ad variant? It'll tell you.
But then what?
You still have to do all the work. You open Google Ads. You figure out the fix. You implement it. You check whether it worked. You repeat this for every alert, every day. For a PPC agency billing by the hour, that's the business model. For a business owner trying to grow revenue, it's a time sink.
Ad Optima doesn't stop at the alert. When something needs fixing, it fixes it - optimising bids, pausing underperformers, rewriting copy, adding negatives. You review and approve the changes, or let them run automatically. Either way, problems get solved, not just surfaced.
The blind spot
Adalysis can tell you that your landing page experience score is "below average." What it can't do is anything about it. It has no landing page tools at all - no audits, no builders, no testing, no speed optimisation.
That matters more than most people realise. Google's Quality Score is made up of three factors: ad relevance, expected click-through rate, and landing page experience. Adalysis can only influence two of those three. The third - the one that often has the biggest impact on your cost per click - is completely outside its reach.
Ad Optima covers all three. It audits your landing pages, builds new ones when needed, runs conversion rate tests, and optimises for speed and mobile experience. When Google evaluates your landing page experience, you're not just hoping for the best - you've actively improved it.
If you manage 20 client accounts and need an audit layer on top of Google Ads Editor, Adalysis is a solid choice. But if you're running a business and want your ads to perform without becoming a PPC expert yourself, the tools were built for different people.
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