Better results than an agency. A fraction of the cost.

What if my ad spend is over £50k a month?

Slide the spend slider above £50k and the Essentials and Landing Pages tiers fade out. Full Site accommodates higher spends on the same £4 per £1k formula. If you’re multi-brand, running an agency rollup, or need bespoke integrations, Enterprise is the right fit - talk to us and we’ll scope it.

What does the script tag on Essentials actually do?

A small JavaScript snippet we put on your existing site. The agentic engine uses it to ship bounded improvements: message-match between your ads and pages, CTA tweaks, tracking patches, and simple A/B tests. Things that need a CMS edit or server-rendered changes get flagged in your ledger with “we’d fix this automatically at Landing Pages” - so nothing is hidden, and the upgrade path is always obvious.

What does “replicate your site on our stack” mean at Full Site?

We rebuild your existing site technically - SEO markup, Core Web Vitals, accessibility, enhanced tracking - on our stack. Same content, same brand, same information architecture. What changes is what sits under the hood, and the fact that agents can now ship fixes directly. We don’t redesign, we don’t rewrite content, we don’t move your brand. Before launch, you see the replicated site side-by-side with the original to ensure nothing has drifted.

What is the natural-language editor?

Most customers never touch it - and that’s the point. The default is self-driving: our agentic engine recommends the best option at every decision point and, per your approval grid, either ships it automatically or queues it for your sign-off. The editor is there for when you do want to steer a specific change. Type what you want in plain English. An agent interprets, implements on a staging branch, runs tests, shows you the diff. You approve, it ships. 50 edits per month fair use; revisited after we have real usage data. Pathological usage gets flagged; full redesigns route to an Enterprise conversation.

What is the optimisation ledger?

The living list of every opportunity the agents find in your account, ranked by estimated impact, with proposed fixes. Nothing disappears. Every resolved item stays visible with the value it applied. Every rejection teaches the system. It replaces the stale monthly PDF and is what you review weekly, in five minutes.

Do you take a percentage of my ad spend?

Never. £179 or £999 base plus £4 per £1k of ad spend covers our costs deterministically. When your campaigns perform better and you increase spend, that extra value stays with you. Not us.

What’s included in an Ad Optima-built landing page?

Single page, standard form, up to two A/B variants, one integration (tracking, CRM, or similar). £150 per month per active page plus a one-time £500 build fee. Anything outside that - multi-step flows, complex form logic, bespoke integrations - is priced separately. On cancel, the code is yours to take.

Why is there no strategist at Landing Pages?

Named humans start at Full Site. At Essentials and Landing Pages, async email or an async support inbox covers questions and guidance. We deliver more product - built pages, ledger, cross-domain reasoning - without bundling a named human who pushes the price up. If you want a named account manager, that’s Full Site.

Which plan is right for me?

Essentials if you’ve got a site you like and just want your ads working harder, with bounded script-tag fixes on the side. Landing Pages if your landing pages are the weak link and you want dedicated pages built, hosted, and continuously improved by agents. Full Site if you want your whole site rebuilt on our stack and operated through a natural-language editor. Enterprise if you’re multi-brand, running an agency rollup, or need bespoke scope.

Can I switch plans mid-month?

Yes. Upgrades take effect immediately and you’ll be charged the prorated difference. Downgrades take effect at the start of your next billing cycle. No early-termination fees. No annual contract unless you opted in for the 10% annual prepay discount, and even then you can cancel and we’ll refund the unused portion pro-rata.

How does this compare to a marketing agency?

UK agencies typically charge £1,500-5,000/mo for campaign management alone, often plus 15-20% of your ad spend, and rarely touch your landing pages. Ad Optima gives you campaign management on Google and Microsoft, landing pages built and optimised by agents, a living ledger of every change and its impact, and full transparency, starting at £179/mo with no percentage of spend.